Spreadsheets aren’t particularly cool or fashionable. However, according to a survey by product manager Kate Bennet, just under 25% of surveyed product managers use spreadsheets for prioritising feedback.
To use spreadsheets for collecting, organising and prioritising customer feedback, you’ll need to be organised.
Set up a spreadsheet to which key members of your team can contribute. Avoid version control issues by using Dropbox, Google Drive, or similar. Make sure that your spreadsheet is easy to use or has ‘read me’ instructions.
You can then import feedback from customers, either from texts, emails, your help desk, sales calls, and so on.
Spreadsheets can be as complicated or as simple as you like. In this example, Valme Claro looks at three different ways to visualise the influence of the themes identified in the open-ended text responses to an NPS survey.
Main advantages of spreasheets: free and universal
Main disadvantages: can be hard to use for prioritising feedback and becomes messy unless you work hard curating it
Notion is an all-in-one workspace. You can use it to organise documents, wikis, task and databases. So why not use it to organise customer feedback? That’s what the Notion team do.
Notion is free for the basic plan. It’s also easy to use, particularly if you use it for other tasks. That way, you don’t have to switch so often between different tools.
Once you use Notion, you’ll probably find yourself saying goodbye to tools like Trello, Google Docs and Google Sheets, Asana and Evernote.
This is an example of an audience research document on Notion (it looks very similar to Trello and you can easily import from Trello):
Main advantages of Notion: free plan and less switching between tools if you use Notion for other tasks
Main disadvantages: not set up for customers to enter feedback direct and no inbuilt voting functionality
Feature Upvote provides online idea boards with built-in voting functionality (disclaimer: this is our product).
You can quickly and easily organise customer (or team) feedback in one place, and prioritise it with voting.
Customers can add feedback to the board directly (saving you time) or you can make the board private with a password or Single Sign-On. You can also add comments to suggestion or status updates like ‘in progress’. Boards are available in 10+ languages.
Feature Upvote costs $29 a month per board ($35 if you pay monthly) for unlimited contributors, multiple admin, a custom domain name and more. You can cancel at any time.
Main advantages of Feature Upvote: purpose-built to organise and prioritise customer feedback through voting. Free 30 day trial so you can see if you like it.
Main disadvantages: no free plan
Productboard is designed as a full-featured product management tool that helps you process and prioritise customer feedback and create a product roadmap.
It’s not the best choice if want a simple customer feedback tool, but it is worth looking at if you’re looking for a whole product management system. There is a lot of choice in terms of how you use and customise the product. This is their features page.
Prices start from $49 a month for 1 admin, 5 contributors with limited admin rights and restricted features.
Main advantages of Productboard: full-featured and customisable system for keeping track of feedback and creating your product roadmap
Main disadvantages: no free plan and can feel over-complicated
Mopinion provides feedback analytics software for websites and mobile apps
It provides you with various ways of capturing feedback (mainly feedback forms), as well as a feedback inbox. You can then build your own charts and real-time dashboards to analyse that feedback.
Prices start from $229 per month.
Main advantages of Mopinion: capture feedback with forms and surveys, as well as analyse the results
Main disadvantages: expensive and not easy to use as a feedback prioritisation tool
UserVoice is a great tool for organising and prioritising customer feedback, but it isn’t for everyone due to high pricing and complexity. We hope this article gives you a useful starting point to explore other options that will suit your business.
We provide simple feedback boards with built in voting functionality. You can get started immediately and there is no learning curve for contributors.
Find out more about how we compare to UserVoice. Or: