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Forklift Interactive is the publisher behind Cash Cleaner Simulator, a video game that exceeded all expectations when it launched on May 8th, 2025.

What should have been a manageable release turned into a whirlwind of player feedback across Discord, Steam forums, Reddit, and social media.

We spoke with Andrew Vasiliev, Publishing Producer at Forklift Interactive, about how Feature Upvote transformed their ad-hoc process of managing fragmented feedback into a structured roadmap that now drives monthly updates for their growing player base.

Key takeaways: From overwhelming amount of feedback to organized, community-driven development

“Cash Cleaner Simulator’s launch was a bigger success than we anticipated. But success came with a price: we couldn’t keep up with all the feedback pouring in. We started using Feature Upvote after seeing it used by other games. Finally we could see easily what players most wanted.”

What Feature Upvote enabled them to do:

Our successful launch created a massive wave of feedback”

“The launch was successful beyond our expectations. We had a big influx of players, much more than we expected initially. So we started to search for solutions to optimize our work with the feedback.”

The successful launch of Cash Cleaner Simulator brought an unexpected challenge. The team found themselves drowning in feedback scattered across multiple channels:

“It’s hard to manage feedback through Discord because it’s in a chat format. The Steam forums are more structured but there is no way to easily identify what’s the most important thing for the community because there is no way to count the votes.”

Before Feature Upvote, their process was unsustainable:

“We were aggregating feedback in Google Sheets and organizing it manually. We used AI to collect the overall sentiment of the community to make it a little bit easier. But it was a messy approach and we definitely wanted to make it better.”

We had seen other games use Feature Upvote to solve this exact problem”

“I suggested that we use Feature Upvote because I had seen it used by the Timberborn team. It performed really well for them. So I was pretty confident that it would be a good solution for us.”

Andrew had experienced Feature Upvote as a player of other games and recognized its potential for Cash Cleaner Simulator. The team evaluated alternatives including Discord’s forum channels and other free solutions, but found them limiting:

“We thought about using Discord forum channels. But it felt limiting because there’s no way to properly organize, merge topics, texts, etc. It has fewer features.”

What sealed the deal was Feature Upvote’s customization capabilities:

“We wanted to make it personalized for our needs: how it looks, how it feels. That’s why we went with Feature Upvote.”

“Steam, Discord, in-game — we push Feature Upvote everywhere”

“We’ve integrated it into our game directly. There’s a button to ‘leave feedback’. It redirects directly into Feature Upvote to submit the feedback. This streamlines the overall process for the players to submit feedback and improves the overall amount of feedback and quality of it.”

To ensure that players would find their feedback board, Forklift Interactive brought the board to the players. This strategic integration has fundamentally changed how they collect and process feedback.

The team actively promotes Feature Upvote across all channels:

“We are continually mentioning Feature Upvote as our main hub for feedback. No matter if it’s an in-game link or Steam announcements, we’re reminding everyone that it’s the best way for us to organize and get the most out of the information players send us.”

This unified approach means:

Now we can focus on what actually matters”

As feedback continues to pour in, the team has developed efficient ways to manage the volume:

“We’re cutting down the workload by setting a threshold of 100 votes for an idea before we dive into discussions for the feature. It’d take forever for us to go through all of them.”

This pragmatic approach ensures the team focuses on changes that will impact the most players while still monitoring emerging trends in lower-voted suggestions.

“We deliver monthly updates to keep our community engaged”

“We’re aiming to have an update every month or so. It’s better for us to divide each update into a smaller list of features to deliver it faster to the community. Otherwise the community will become less active and will probably shift their focus to other games.”

Feature Upvote has enabled Forklift Interactive to maintain an aggressive update schedule that keeps players invested in the game’s evolution.

“The major feature requests were added to the board during the first couple of months of the release and they immediately topped the board by upvotes from the players. This really helped us plan development for the whole year after the initial 1.0.”

This combination of rapid feedback and clear prioritization data enables sustainable, community-driven development that extends far beyond individual updates.