“Finding your voice is a trial and error process” with Sofia Pettersson
(You can also watch this episode on YouTube.)
Today’s guest is Sofia Pettersson, a community manager at Apog Labs in Malmö, Sweden. Sofia’s journey into the games industry is both personal and inspiring—after a major life upheaval, she found her way into community management, combining her passion for creativity with a growing interest in games.
We chat about her non-linear path to the games industry, what it’s like building community for a game still in development, and how her hobbies as an artist—painting, sewing, and more—give her a creative edge at work.
Sofia also discusses the platforms she’s using (hint: TikTok is key), the challenge of always producing fresh content, and the differences between nurturing a player community and supporting an internal team. She shares how her outsider perspective helps her appreciate her colleagues’ work and her thoughts on Sweden’s humble-but-thriving game dev culture.
Games mentioned in this episode:
Find Sofia on:
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Transcription
Steve McLeod
Today I’m joined by Sofia Pettersson, Community Manager at Apog Labs. Sofia’s path into the role of Community Manager, and indeed into the video games industry, is not a straightforward one, and hopefully we can hear about that during our conversation today. Welcome to the show Sofia.
Sofia Pettersson
Thank you much, Steve, for having me. It’s really fun to be here.
Steve McLeod
And as I often say to guests, I’m really sorry that I butchered the pronunciation of your name. Would you like to say your name properly for the benefit of the listeners?
Sofia Pettersson
Yeah, it’s a Swedish name, it’s pronounced, in Swedish you say Sofia Pettersson. But it’s fine.
Steve McLeod
Now Sofia, on your LinkedIn profile, you’ve written this little expression, which I love. The phrase “Community creator by day, artist by night” describes me best. Tell me about that.
Sofia Pettersson
Yeah, I feel a bit cocky when you say it out loud. Yeah, obviously I work as a community manager at the gaming studio where I work at. But on my free time I like to do, I’ve always loved to do a lot of creative stuff. I paint and draw and knit and sew clothes and everything. that’s kind of like the artist’s thing of it. But compared to my colleagues who work as 2D or 3D artists, I’m not an artist. I’m just a hobbyist. Just for a hobby.
Steve McLeod
I think that’s actually the nicest way of doing art. My hobby is playing the piano and I would never do it in public or anything. It’s 100% for me. I’m not a musician, but this thing of having a creative thing I do for myself, I think it’s a really, really good thing. I like your hobbies.
Sofia Pettersson
Yeah, yeah, do I. I feel like it’s a big part of my identity at this point. I’ve always loved to create in general and it’s just exciting to find, you know, kind of new ways to create stuff and explore yourself or your own identity. Yeah.
Steve McLeod
Does that effect or somehow creep into your day job the way it affects your work in the day?
Sofia Pettersson
I would say yes, I have the benefit of having or needing to do a lot of creative stuff in my day-to-day work and I really, really, really love that about my job. It’s amazing, really.
Steve McLeod
Now let’s go into how you became a Community Manager. In the intro, I already suggested that it wasn’t like a typical path or it was a long path. Tell me, tell me how you got into being a community manager and you can tell me in as many words as you want. You can go back to a year ago or to your childhood. It’s up to you.
Sofia Pettersson
Yeah, so I’ve always kind of struggled with, you know, the classic struggle, am I to do with my life? You know, you want something that you enjoy doing and that you can see yourself doing for basically the rest of your life. And I, for the last couple of five years or something like that, was living as of right now, I work in the south of Sweden in Malmö. But before that, I was living in by the middle of Sweden almost, a bit north of Stockholm in a city called Uppsala. And they have a big university, University of Uppsala. And I was studying there and then I managed to get some jobs that eventually led up to a full-time job as a alumni coordinator. And I was kind of, you know, I was happy with it, but I wasn’t very passionate about it. And then when I had been working there for like a year or or something, I saw actually a company in Malmö called Shark Mob, a gaming company, that they had put out a position for a narrative writer for a game. And I just kind of said to myself, oh my God, this looks exciting. I love to create and I love to, I’ve studied a lot of language at the university, I love to write and stuff as and not only do visual things. And I felt that that would be something that would suit me very good. And I had also been thinking about maybe getting into the, what’s that called? Like the museum industry to write. I was thinking about that and then I kind of saw narrative writing within games and I thought, oh, that sounded even more interesting, but I didn’t, I did not dare to apply for that position there and then.
Steve McLeod
Why not? Why not?
Sofia Pettersson
Oh, I was young and stupid. No, I was just, you I was a bit, you get a bit self-aware, I guess. And I obviously didn’t have any, any background or any, what’s that called?
Steve McLeod
Like experience in that type of work.
Sofia Pettersson
Exactly. Yeah, I just didn’t do that. And also I didn’t really work with how my life was at that point. But I continued to work at the university and, you know, things went by and then one day. maybe a year and a half ago, my life really took an 180 turn for the worse at that moment. It was really not nice. And I had to quit my job. I had to move back to my parents place because I didn’t have anywhere to live. And my parents live in the south of Sweden. So I had to move across Sweden over like the, you know, the course of two weeks. I wasn’t really prepared for that. And then, yeah, yeah, it was, it was hard.
Steve McLeod
I’m sorry to hear that.
Sofia Pettersson
Yeah. But it ended up to it ended up something good eventually. I was kind of starting again at square one, I felt like. I needed to look for jobs here at the South of Sweden because I decided that I’m going to stay down here now. I’m not going to move back. And I applied for some different jobs and I still had the kind of thought about the gaming industry at the back of my head. And I applied for a couple of different jobs, both within the games industry and some others. And then I eventually found this position after looking for couple of months and I kind of felt that this position really you know fit me both in terms of my interests but also my skill set from being an alumni coordinator at the university kind of overlaps a bit. Kind of in the same ballpark-ish and they decided to take a chance on me and I got the job. That’s kind of like my story into the my journey into the position I have right now.
Steve McLeod
It’s really unique, often with people working in the games industry, it’s something they’ve wanted to do since they were 12 years old or something. I think it’s really nice to get people from different spheres and experiences in. You said in the university role where you managed the alumni, it was quite similar. guess the alumni were like the players. Is that maybe the parallel?
Sofia Pettersson
Exactly. Yeah. Yeah.
Steve McLeod
And then you have to listen to them and get their input and so on. This is great. And what game are you working on now at Apog Labs?
Sofia Pettersson
I’m working with a game called Atmosfar. It’s still a working title. Yeah, the title is set, but the game is still in work. And yeah, it’s not been released yet, but they have released another game before called Airport CEO. But I’m not working with that one at the moment. It’s the only Atmosfar.
Steve McLeod
I noticed that on the LinkedIn profile for Apog Labs, they’ve started posting about Atmosfar. And when I say they, I assume that’s actually you as the Community Manager.
Sofia Pettersson
Me!
Steve McLeod
It’s that really strange thing where you have to write your own posts, in the first person and really like casual, but then you also have to write the company ones. yeah, I have the same thing with my own company. I write some of the social posts for the company.
Sofia Pettersson
Yeah, I feel like it kind of takes you a while to kind of get into which language you’re supposed to use and which tone and kind of like finding the right voice, both for the company and yeah, it’s the trial and error process, I would say.
Steve McLeod
What platforms are you using to do work with community management and Apog labs? Like which social media and other platforms?
Sofia Pettersson
Yeah, we were obviously we use LinkedIn for more just from the company itself, but for promoting. I work a lot with promoting obviously in marketing at the moment because we don’t really have a game yet. I’m trying to create some hype and we use TikTok and we use TikTok is the one that’s going the best for us, I would say. And we also mirror everything we post on TikTok onto YouTube shorts. Then we have our own website for Atmosfar where I put the dev blogs and then I also post the dev blogs on Steam, of course. We’re also using Blue Sky.
Steve McLeod
Okay. I’m on Bluesky. It seems to be relatively low traffic. Like I struggle to get traction there. What’s been your experience with blue sky?
Sofia Pettersson
We have some people who’s working with more like only marketing as and they’re the ones who handle Bluesky I don’t personally handle Bluesky myself but I would say it seems like a kind of like a slow burn maybe. I can see that it’s like, I mean it’s nothing compared to the responses we get on TikTok where you can go viral overnight and you have a thousand views, thousands of use and know everything. But I would say that it’s slowly like going up but the numbers are not comparable to TikTok for example. But yeah, it’s exciting to see what’s going to happen with BlueSky. And then we have our, we have like, Apog Labs has their own blog, forum, or what you call that?Both for APRTO and then we have a subcategory for App Store where I post things as well. And then we use Instagram too, but it’s mostly TikTok. That’s the biggest one for us, I’d say.
Steve McLeod
That’s really interesting. saw recently some industry news that YouTube has become really important for game discovery. In here, I’m hearing that TikTok is actually more important. We’re working even better for you. This is nice to share. I this is the stuff we all want to know, right? How do we actually get people to know about what we’re doing?
Sofia Pettersson
Yeah. Yeah. But it’s, you know, even work, even if TikTok is, it’s obviously one that’s working best for us. And I would say that TikTok, at least in my experience, is one of the biggest platforms there is at this moment. I would still say that, you know, going viral, going viral on TikTok is kind of key, you know, to get people to even notice you in the first place. But I would say that going viral takes a bit of, you can’t just post a video and then expect it to, you know, take off. You have to…
One thing that I’ve learned with doing videos and stuff is that you really, really have to keep it as fast as you can. You have to, the scenes, the shots have to be like one second for each shot. Otherwise people are going to lose interest. It’s really, really difficult because you want to showcase much from the game, but you can’t do that because it’s going to take too long of a time. So yeah, you have to think about when you’re editing videos for TikTok.
Steve McLeod
There’s much energy and much effort. Listeners, I have to say that before these interviews, I always brief people in advance the questions I’m going to ask and we’ve gone completely off track. I did not warn Sofia in advance that I was going to ask her about what social media works. And I really appreciate that you went down that path and that you were actually able to do it so eloquently, but let’s go back more into the topic of community management and your story. Do you have any memorable experiences as a Community Manager in the seven months, it, since you’ve been working at Apog Labs?
Sofia Pettersson
Yeah, yeah I think I started by the beginning of November and I yeah I think I told you that before that I think it’s a bit difficult to find like a specific like this specific moment is one that I really remember but I would say that in general how I view my job is m you know I work with both the external community and the internal community so I work with hopefully what’s going to be our players in the future. But I also work with, you know, doing things for my colleagues, planning events, doing, you know, summer party or, you know, stuff like that. Or team building experience things, yada yada. And, you know, when I, when I think about my job, it’s, I think it’s fun because I feel like my job is both on the external and internal side, essentially just to give people a good time. And I just think that’s amazing that I get to do that for a living and I get paid to do that. It’s so fun. to create like, you know, nice experiences for people in the way that I can, both for my colleagues and for the players or the fans or the audience or what you want to call them. And I just…
Steve McLeod
How does that differ? How does that differ giving the players or the players to be the external people a good experience or fun and giving your internal team? How does that differ?
Sofia Pettersson
A big factor, like the biggest factor obviously is that I get to meet my colleagues every day and I get to talk to them, obviously, whereas with the players, it’s more of, you know, there’s always this boundary because we’re bound to digital screens or whatever. And when you work with, and you also don’t really get the same kind of, you don’t really get the same kind of connection to people or to individuals rather as I do with my colleagues. When I’m working with my colleagues, I mean, we’re kind of a small studio. I think we’re 15 people as of right now. So it’s much more, it’s easier for me to kind of give that individual, you know, attention or, you know, have that relationship, professional obviously, but you know, have that closer relationship to a colleague than to a fan or a player. And when it comes to players, there’s more that I have to give them something all of the time. I have to come up with things to give them. Whereas with my colleagues, I can kind of like see, I can see what they’re doing and I can be more passive in that kind of relationship because I can comment on what they’re doing or hype them up because they’re doing an amazing job. So that’s kind of the difference. I mean, both of them are very hands on, but obviously I can’t plan a party or a team building thing for the players. That’s not really how it works.
Steve McLeod
So you’re saying that with the other team you work with, you can see what they’re doing and respond to that. So this is great, you always have something you can say and talk about. But with the players, how do you face the challenge of always having to be producing more for them, more content in various forms?
Sofia Pettersson
Yeah, that’s a great question. I’m still figuring that one out. You have to be really, really creative in general, I think. Because a lot of things in our game is that we have the idea or the decision has been made, we know that this is going to be in the game. And I need to kind of show that to the audience that this is what the game is going to be like but maybe we haven’t pushed it or built it in the game yet. So there’s nothing visual for me to show them. And that’s where you have to be really creative and think about how can I communicate this? And not only through text, because people like visual stuff. You have to be really inventive in how you do things. Maybe you have to create something on your own, obviously labeling it as concept art or whatever they know that this is not a photo from the game. You have to be really transparent with everything you do, but still kind of creating something on your own, but still keeping it true to the idea of the developer so they don’t feel like I’ve gotten rogue and just done something on my own. It’s a fine line to thread and kind of think about how you can maybe use kind of the same imagery or the same scenery or whatever from the game and then kind of just kind of you know build a story around it in different ways so it still feels like it’s something new for the audience even though I kind of essentially use the same material but yeah it’s a work in progress that one.
Steve McLeod
Going back to where we started the conversation, this is where your creative nature, when you’re working at home on your own hobbies, this probably is where it creeps into your day time work, right? Having to be thinking all the time what you can do.
Sofia Pettersson
Yes, yes, for sure. And then obviously also not only coming up with how you can do that, but also doing it, actually doing it. I mean, I have colleagues that help me, of course, but I mean, it’s also up to me to kind of, you know, take the pictures for the dev blog and record content for TikTok and then edit that content for TikTok and everything. I also have to think about what can I do? What am I capable of doing in terms of my own ideas here? Yeah, it’s a balance and it’s a lot of, you know, my bosses has had that kind of mindset ever since I started. And I think it’s a really good one, at least for us as a studio, the way we work is that we do a lot of trial and error, especially when it comes to marketing and community. We try to keep a really open mind and like, if you have an idea, try it out, see if it works. If it doesn’t work, it’s not the end of the world that it doesn’t work. Just try something else. And I think that’s very, it fits me very to kind of work that way, both because I am the way I am and also because I’m quite new to this industry in general. everything is kind of new for me here. It’s just good that I can kind of feel, you know, secure in that, that my, that my bosses and my colleagues kind of give me that space to try things and don’t eh scold me if it doesn’t become perfect at the first try.
Steve McLeod
It’s really nice to have permission to try and fail and try again. And, and maybe on the third or the fifth or the 10th time succeed. I am my own boss and I have to remind myself to give myself permission to fail in a similar way, not beat myself up if something doesn’t work. So you, if you’re doing stuff on TikTok, you have some skills when it comes to video editing. I think this is a common theme in… For people not seeing the video here, there was a look that said, “Hmmm, I don’t know”. Maybe you say that, but I think this is a common thing for community managers is you need to have these skills right across a whole lot of different ways of communicating. And maybe not all of us have those skills, but do you have particular ones that you lean into? Particular skills in the content creation.
Sofia Pettersson
Yeah, I understand. This is a bit awkward for me as a Swede because it’s very… In Swedish culture, you’re not allowed to say anything good about yourself. It’s kind of putting me on the spot here.
Steve McLeod
Pretend you are American for the next one minute.
Sofia Pettersson
No, but I would… In general, would say that I don’t know anything when it comes to video recording or video editing. I have never done that before ever in my life. So that’s something that I’m still learning a lot about still. In general, would say that I don’t have any formal education on marketing or taking pictures or
you know, creative things like that. I don’t have any formal education, but I think it kind of served me very well that I I’ve always had those interests in creating different types of things so that I know I’ve decided some posters on my own and I do a lot of paintings and stuff like that. I would say that I have the kind of, I have an eye for it I suppose you could say. That I kind of, I can’t really put words on it. can’t say why this picture looks good and why this one doesn’t, but I can tell the difference. I just kind of do it. Yeah. Yeah.
Steve McLeod
I wish I had that ability. I want to go back to what you said about the Swedish culture in which you’re not allowed to talk too positive about yourself. I’m from New Zealand and we have exactly the same culture. We call it tall poppy syndrome. The idea is in a field of poppies. If one grows higher than all the rest, it just gets cut down. And I struggle with this a lot myself that I’m not allowed to say that I’m good at something if I feel I am. And you know, I left New Zealand a long time ago, but that’s still strong in my inside myself. I didn’t realize that Sweden and New Zealand had the similarity.
Sofia Pettersson
No, I had no idea either, but that’s the case. It’s really, but, that’s one thing that I like about my job, not in terms of for myself, but I mean, obviously most of my colleagues are Swedish as well. We have some that live in Denmark, but most of them are Swedish. And I’ve come to understand that this is a general thing in the games industry as well. I think that people really struggle in general to kind of be proud of their work. And I really understand that, upi know, especially as an artist that most of them are in some kind of way that it’s, you’re never really, you know, content or really happy with something. You could always do more on your picture or on your project or whatever. And I, know, this is something that I see with my colleagues and that’s why I really like my position or the things that I get to do. It’s, fun to kind of, you know, take everything that we get from social media, all the comments and all the likes and everything and just kind of push them, push it onto my colleagues and like, there you go. I said that you were awesome from the first thought. Look at it. Everyone is agreeing with me.
Steve McLeod
That’s fantastic.
Sofia Pettersson
Yeah. I really liked that I can do that for my colleagues. And I feel like they, they maybe have it. I mean, they struggle with, know, accepting it, like truly accepting it for themselves. But I think it makes it a bit easier for them to accept it when it’s not only me who says it, but it’s everyone else that thinks it as well.
Steve McLeod
Hearing you to talk about this, I find it ironic that the Swedish video games industry is a mega success story. Like most countries, their video games industry body looks to Sweden and say, how can we be like Sweden? And yet there’s this sense of like, oh, it’s not as good as I want it to be. That’s been really, really insightful to hear. Hey, let’s move back, oh, sorry.
Sofia Pettersson
Yeah, and I just wanted to add that that’s one thing that I’ve thought about, I think it’s speaking about how I am such a good person, I’m talented, blabla, is that I think honestly that it’s kind of good that I don’t have a background within the games industry for when it comes to hyping my colleagues and everything, because that’s obviously a big part of my job to kind of hype them up as well. And I feel like I don’t… I mean, I’ve started to learn how games are being created and how you work with them and everything, but I’m still learning and I don’t know much about it. And I think it’s kind of good because in my perspective, I don’t know anything about it. So for me, what my colleagues are doing, they’re creating magic. It’s magic. It’s amazing. I’m so amazed by my colleagues. I don’t think I would maybe have that kind of same perspective if I had like a big background, a long background from the games industry, because I would, you know, you kind of get blind to it a bit. I think that’s helpful. So hire people outside of the games industry as well.
Steve McLeod
You’re right, it is magic. I have a background as a coder, but I still find it magic what the games industry creates.
Sofia Pettersson
Yeah, yeah, for sure. I can talk about that for ages, but I’m not gonna do it today.
Steve McLeod
So let’s move on to our next topic. What or where do you learn how to do your job as a Community Manager better?
Sofia Pettersson
Yeah, that’s also a good question. So when I started, my closest boss, he gave me some suggestions for YouTube videos. It was recorded talks from GDC, especially about community. And I listened to those and then I kind of found other videos as well. Nowadays it’s kind of hard to find the time to sit down to watch a YouTube video for an hour in your day to day work. But when it comes to… When it comes to creating special videos or something, sometimes I’ve found some people on YouTube that I think have good advice and like very hands-on advice that describe things in the way I can understand it. And then I…
Steve McLeod
If this YouTube video is giving advice specifically for making game related content or just general?
Sofia Pettersson
Yes, game related content. Unfortunately, I can’t remember the name of the channel right now, otherwise I would say it. But then also in general, I’m very open towards my colleagues. Most of my colleagues have a lot more experience within the games industry than I do, usually they can give me good advice as well. And then we have a very strong, as a studio, I would say that we have a very strong network here in Malmö, the city that we’re in. There’s usually a lot of events going on from time to time quite often. You know, sometimes it’s just a evening where you get to mingle. Sometimes it’s something more like a discussion or a seminar or whatever. And I try to go.
Steve McLeod
This is not just your studio, but across the games industry in Malmö?
Sofia Pettersson
Yes, exactly. And I try to find relevant things that I can attend and I usually try to take the time to actually attend them. And then I’m also attending a mentorship program.
Steve McLeod
Oh, fantastic.
Sofia Pettersson
Yeah, that’s really, really good for, I think it’s for women within games. I have a mentor who’s kind of, I don’t think, I don’t know if like she’s, her position is Community Manager, but we work very, with very similar things. And she obviously has a lot of more experience than me. I meet her once a month and have a coffee and talk just in general about my job. And it’s really, it’s such a good thing to have. It’s really, really amazing.
Steve McLeod
I agree 100%. I think it’s the best thing anybody can do in their, in their industry and their work careers to have a mentor, someone who’s just been there already and can listen and guide. Fantastic. Do you remember any, GDC videos you watched? Were there lots? Was there one or two in particular?
Sofia Pettersson
I don’t remember them by their specific name. just know that I found a lot of… There were a lot of talks about community management in general. I think you can just… I did that as well. If you just kind of go to Google, go to YouTube, and then kind of just search for “community management games industry” or something like that, I think you could find something good and then kind of just look at the recommended videos and stuff. But I think it’s a good thing to kind of just keep your, how do you say that? Just keep an eye out all the time. That’s what I do. And it’s something I feel like you have to do as a community manager anyways, when you’re working with social media, both for marketing app as far, but also for my own sake to just kind of, you know, if something that sounds or seems interesting, you take a closer look at it and maybe this is something I can use or something I can learn from or yada yada yada.
And then obviously when I started writing, as I said, we do a lot of trial and error. And when we want to try something new or something that we haven’t done in terms of our game yet with the marketing around that, sometimes we kind of look at other studios. How did they do this thing that we want to do? Is there any trend going on?
What worked, how many comments or likes did they get when they did this? Should we do the same kind of thing or should we, you you kind of take inspiration as , not copying, but taking inspiration and just kind of see what seems to, you know, take off or really land well for the audience. And then what doesn’t, obviously. Yeah.
Steve McLeod
Let’s say the listener is starting their very first job next week as a Community Manager like you, like you were not so long ago, they’re brand new to the role. What tips do you have for them for what they can do in their first week on the job?
Sofia Pettersson
Oh, yeah, that’s also a good question. When I started…
Steve McLeod
I’m asking you this one specifically because this should be quite fresh in your memory.
Sofia Pettersson
Yeah, yeah. when I started, I just tried to learn as much as possible. And I had a lot of whimsical ideas at the beginning because I obviously I didn’t really have an understanding to how everything works within this industry and what you do with games and stuff. And I kind of wrote all of my ideas down. And then as I learned more things, I got new ideas and I wrote everything down. And now when I revisit that specific documents, I’m kind of embarrassed. Many of those ideas were unrealistic and just not good ideas. But I think it’s a good thing to just kind of. Kind of, think I think still it was good to kind of write down my ideas that I got from when I started to learn things as like a… Because you can’t… Both for your own sake, you could kind of like really see how much you learn, you can see your progress. And I also think that sometimes the best ideas come when you haven’t been like, I don’t know how to say that, like colored or biased by your work yet. I think that was a good thing. And in general, think, I mean, at least in my studio, as I said, I have the benefit of being able to try things without being scolded if it doesn’t work. I think dare to try things. And if it doesn’t work, it doesn’t work. that’s just don’t do it again. Try something else. And then also just, least in my position, you have to wear a lot of different hats all of the time. So also be prepared for that. Before I’ve gotten a new colleague now that handles those things instead. But before I was also like kind of office manager as well, so you have to, you know, create the super big marketing campaign, but then you have to, you know, take a pause on that because you need to sort out the trash sorting system for the office. And, know, it’s very, you have to be really flexible in your mindset, I would say, and be able to kind of jump between different projects, you know, during even the same day and kind of, yeah, yeah. That’s, yeah. And ask your colleagues, like if there’s something you don’t know or don’t understand, ask them. People in general like to tell you about their job or their, you know, their experience. Just ask people. Dare to ask the stupid questions. That’s usually what I do. And it’s worked for me.
Steve McLeod
I really liked the idea of writing down all your thoughts in the first week or two, the first few weeks and then hang on going and then revisiting. I think that’s a real morale booster when you go back and look, wow, I have developed. I would never think of that thing that I had back there, but look, I also had some pretty good ideas too, right back at the beginning. I really like it.
Sofia Pettersson
Yeah and I feel like even though some of my ideas were very, yeah, we can’t use them at all. But I still feel like sometimes you can take kind of like the core of the idea and then kind of transform it so it can work when you know more. Yeah, that’s something I would say, yeah.
Steve McLeod
Sofia, last question, and this is a very important question. What game have you been playing lately?
Sofia Pettersson
Ugh, I am kind of… I know that I’m late on it, but I’m playing Red Dead Redemption 2.
Steve McLeod
Wow, how do you find time for that with your hobbies that you were telling us about drawing and knitting and sewing? How on earth can you have time for Red Dead Redemption 2?
Sofia Pettersson
Yeah, I don’t. That’s the issue. You know, that’s the issue with having too many hobbies is that you always have to sacrifice something in order to be able to do something else. But I got an amazing apartment where I live next to my best friend. And they have a PS5 at home and I don’t. So I usually go to her place and hang out. And then I play Red Dead Redemption while she’s watching when I play it.
Steve McLeod
That’s fantastic.
Sofia Pettersson
Yeah, it’s amazing.
Steve McLeod
I bought Red Dead Redemption 2 and I played like the first like tutorial chapter, which was taking hours. And after that, I thought, I thought I can’t play this game. I just do not have the time to commit to the game.
Sofia Pettersson
But you’re gonna have to find time for that game because it’s amazing. I hope you haven’t gotten any spoilers about the game because it’s a very very strong story.
Steve McLeod
I haven’t, I haven’t, I have a young child at home and at the moment, and first of all, I can’t play such a violent game while she’s around. And second, like having a child just takes a lot of your free time. And now we play, we play like cozy games together, my daughter and myself, but yeah, we’re a long way from being ready for a game like Red Dead Redemption 2.
Sofia Pettersson
Yeah, yeah, I get that. You need to find the time at some point in your life because it’s the best game I’ve ever played.
Steve McLeod
Oh, that’s high praise. Alright, Sofia, that’s all we have time for today. Thank you again for coming on the show.
Sofia Pettersson
Yep. Yep. Thank you much for having me. It was really fun to be here.
Steve McLeod
And where can people get in touch or find out more about you and what you do?
Sofia Pettersson
They can find me on LinkedIn. That’s where I would prefer people to contact me if they wanted to.
Steve McLeod
Okay, I’ll make sure we have that link in the show notes.
Sofia Pettersson
Yep. And it would be very fun if someone wanted to talk to me. Just feel free. I’m very open and friendly.
Steve McLeod
Maybe you can be the mentor for the next generation of Community Managers.
Sofia Pettersson
Give me a couple of years and then we’ll talk about it.
Steve McLeod
Okay, bye Sofia. Bye everyone.
Sofia Pettersson
Bye bye. Thank you much.