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Jack of All Trades: Life as a Community Marketing Manager with Hichem Taleb

(You can also watch this episode on YouTube.)

Today’s guest is Hichem Taleb, a Community Manager experienced in managing communities for notable games like Lego Builder’s Journey, Microsoft Flight Simulator, and Ghost Recon Wildlands. Currently, Hichem provides mentorship and consulting to indie studios and solo developers.

In this episode, we define the role of a Community Marketing Manager, a blend of community management, marketing, and diverse responsibilities common in indie studios. Hichem shares insights into his professional growth, from his start in customer support at Ubisoft to deeper community engagement roles.

Hichem also provides practical marketing advice for indie developers on effectively promoting their games, discussing the value of cross-promotion, and learning from the experiences of others, particularly from projects that did not meet expectations.

Games mentioned in this episode:

Find Hichem on:

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Interview transcription

Steve McLeod
Today I’m joined by Hichem Taleb. Hichem has worked in community roles on some big and well-known games, including Lego Builders Journey, Microsoft Light Simulator, and Ghost Recon Wildlands. Hichem’s most recent role is as Community Marketing Manager at Light Brick Studio in Denmark. Now, when I heard about this role, I asked myself, what is a Community Marketing Manager? And today we’ll find that out. Welcome to the show, Hichem.

Hichem Taleb
Thank you for listening to me.

Steve McLeod
I have to ask, how badly did I say your name?

Hichem Taleb
No, it’s okay, it’s okay. Even my name, I pronounce my name in a French way, but it’s different, like in the Arabic way. it’s an international name. So your pronunciation is good.

Steve McLeod
What?

Steve McLeod
Good, good, good to hear. Shall we start with going into what a community marketing manager is? Because this really caught my eye. I’ve heard of community manager and I’ve heard of marketing manager, but a community marketing manager, what is this?

Hichem Taleb
So the thing is, I was hired as a community manager. So my first role was to build a community for indie games. But a lot of people that know, and some of the people don’t know, but when you’re working in an indie company, when you are a small team, you’re the owner of all your tasks. So sometimes you have a lot of different tasks to do. You didn’t expect like…
for example, managing the sales of the game or handling a deal with a third party for a free game of the day or free game of the week. And it’s not really the role of the community manager. It’s sometimes the role of a marketing manager or of project marketing manager. So the community marketing manager is a title that I found and that fit my role perfectly. It’s like being this Jack of all trades in a small studio.
But you don’t want to be a master of none. Because sometimes people say, check of all trades, but master of none. So it’s just like, I’m doing a lot of stuff. I’m doing it efficiently. But mostly my role, my focus are on community and marketing. I can do some other stuff. I did some release management. I’m doing also support for our player.
So, but my main role is like community and marketing.

Steve McLeod
So what I’m hearing is your title reflects the reality of being a community manager at a small studio, in which really you have to do a whole lot of little things. Basically, if you’re using Photoshop on a regular basis, you’re probably doing more than just community management, right?

Hichem Taleb
Photoshop, CapCut, Premiere. Yes, of course, you have to create your asset. have to do everything from A to Z by yourself. You can ask for help. It’s always important to ask for help. It’s something that maybe we will talk about that. Asking for help is a big part of working in an indie game studio, but it’s also a big part of just working in your field. It doesn’t matter what you do. Asking for help is always important.
But yeah, I did like a lot of things by myself and it’s always very interesting just to learn.

Steve McLeod
Let’s go back to the very beginning of your journey into being a community manager or community marketing manager as the case may be. How did it start? Was it something you always wanted to do as a kid or tell me the journey?

Hichem Taleb
So as a kid I wanted to be a director. I wanted to be Steven Spielberg. Being a director is a big job. have to manage a lot of people. Like David Fincher said, it’s like painting, but with 100 people holding the pencil together.

Steve McLeod
I just want to quickly interject to say that in season one of this podcast, I talked to Christian Juergensen and his journey was the other way around. He studied film, he was a film director working on indie films and adverts, and then moved into community management. But maybe your dream one day is to do the reverse.

Hichem Taleb
Maybe, maybe, I don’t know. Like I said, I did some video on TikTok, so I don’t know. Maybe from TikTok I will end up in the movie theater. But no, I wanted to work in video games. I was a bit lost in my 20s because I didn’t know what to do. And in France, I don’t know in every country, but in France you had this big pressure like… but it’s also I think everywhere but to find your path before even finishing high school you have to know what you want to do.

Steve McLeod
For the rest of your life, in theory.

Hichem Taleb
Even if you’re just like yeah and your puberty is not over so you’re like yeah I’m still like worrying about like my face my hair my smell so but I have to find a professional path right now! It’s complicated so but one thing that I wanted to, that I was sure about, is like I wanted to work somewhere that I’m happy that I like. Like I like reading books, I like movies, I like video games and I was very passionate about video games because it’s uh the good thing with video games is like if you like reading you play a RPG and you have like so many books to read and like uh Oblivion so many books or Skyrim there is so many stuff to read inside Disco Elysium. If you like movies there is like famous actors in video games, but there is also very good acting, very good dubbing. There is also very good stories. So it’s something that you like and also very good direction in cinematics. If you like music, the same. Like video game music is very good, we have now concerts. So it’s like video games was like the best field uh to touch on everything I like. And I was also like someone very social. I like to talk to people. I like to help people. I like also to fix stuff. I’m the one in the family that people call to fix the computer.

Steve McLeod
Good to know. I’ll call you if I have a problem.

Hichem Taleb
Yes, computers, televisions, whatever. I’m always here. And this is how I started video game. I did like an Erasmus experience in Romania for like nine months. It was very cool. And I learned how to work with like people from different backgrounds, different languages, different stories… But in English, to work together. It was mostly a social project, so it was a non-profit organization. But when I came back, I was like, okay, I want to work in an international industry with people, with creative people, with people from different backgrounds. And video game is this kind of industry.

Steve McLeod
100%. Yeah.

Hichem Taleb
Yeah, you have so many diverse people in video game that you can learn. You can be in the studio and have a coffee with someone making music. And you can talk about music during this coffee break and have really good discussion. And after that, the day after, it’s about movie with the writer or books or just video game. Also just talking about video game all day, it’s also cool. And so I found a job at Ubisoft CRC in Newcastle. So the Ubisoft CRC is the community relationship center. So this is where you can find the community manager, but also the customer support.

Hichem Taleb
And I didn’t start in community management. I start as a customer support.

Steve McLeod
Okay, okay. Ubisoft is a French company, right, and a massive company, but you were working for them in Newcastle in England.

Hichem Taleb
Yeah, yeah. Yeah, and we were like taking care of the Europe, Middle East, South Asia, Oceania. But I was like taking care of the French speaking players. And this is where I learned like just to manage a community, manage player expectations, but also like giving a hand to players on one-on-one. So it was like really like a huge experience because I would not ask everyone to do customer support because sometimes it’s a stressful job and unfortunately we have to be transparent. It’s not a job that is valued, customer support. Doesn’t matter the industry, it’s not a job that is being valued. But it’s the most important job. It’s the point of contact between a player and a brand where you can completely change the perception of the brand to someone. If the experience with customer support is bad,
you will hate the brand. Yes, but if the experience is amazing, like Amazon or Lego have a really great experience with customer support, you will change this player into an ambassador, efficiently. So this is where I learned all of that.

Steve McLeod
And that’s what we all want. We all want ambassadors, don’t we?

Hichem Taleb
Yeah, but you do it one by one, but sometimes it’s really efficient. And the good thing at Ubisoft is like, the longer you stay and the better you can learn some new stuff because they are going to give you like more responsibility. So I started like to work as a point of contact for the live production team. So I will not say the term because the term are very different in every like company, but I was like a customer support point of contact for the live production team reporting bug feedback. So my role expand because I’d like to chat with player having issues, but issues that we could fix in an update. So we needed to work with the players. And it was really something that I like, just asking the players, ok, your problem is serious. Really, I’m not joking with you. I know we are going to work together. I cannot promise you that we are going to fix this issue, but together we can do something better. We can maybe make the team aware of that, and maybe the team, if they have the bandwidth, if they can fix that, it’s not going to be good just for you, it’s going to be good for a lot of players. And I really like that because we involve the player in the process. For me, it’s like the player was temporarily a member of the Dev Team.

Steve McLeod
Right, right, that’s wonderful.

Hichem Taleb
Yeah, and so this is why I wanted to expand there.

Steve McLeod
So you’re still, at this point, we’re still talking about Ubisoft where you’re still working in customer support, but your role is expanding to do more.

Hichem Taleb
Still Ubisoft, yeah, yeah, yeah. Still Ubisoft, still what we call a player experience specialist, a customer support agent. But yeah, my role expands. Like, this is a good thing at Ubisoft, like I said, like your role can expand over time and you can learn like new things, you can learn like new skills. And it’s something that I realized when I met like other people after when you work at Ubisoft, a lot of people start at one position, but they will expand, they learn some new things. And also because everyone work at some point at Ubisoft, people know what you do. They know your role because it’s a big group, but uh there is like a good communication in Ubisoft. So people know what you did if you were in this studio or this studio or in this role.

Steve McLeod
Okay. So how did you move on from there to being a, a officially in your job title or community manager? Did that happen inside of Ubisoft or did it involve moving on?

Hichem Taleb
So now I move also, I had another transition period. So I moved like at Asobo Studio on Microsoft Flight Simulator where my boss there gave me the opportunity like to build a customer support service for a live game before the release. So it’s the same at Asobo. We’re a small team, but we were like a team like a highly motivated team. And we wanted to do our best for the player even if I would be totally transparent here: I don’t know anything about flying a plane. Flight Simulator was like this daddy game, like the game for… when I was a kid… for old people and I don’t understand what’s the fun of it. Yes, but yes, almost here also. Yes. oh

Steve McLeod
For people with my hair color here, right? Not your color here. Oh, you’re getting there, soon you’ll be playing Flight Simulator.

Hichem Taleb
Soon, soon, soon, soon. But the good thing is like at Ubisoft they have a huge portfolio, I learned to be curious about different game. I learned like, yeah, I need like to understand every game. I will not master every game, but I need to understand what is the appeal of like The Division of like uh Hungry Shark, of like Rayman, of like Just Dance. And because of this experience, I did the same at Asobo and I learned a lot about the flight simulator community. I learned how to talk with them, how to listen to them, and how to work with them to be sure that they are involved in the development process. And I had the opportunity to do some tasks that go beyond community support, like publishing news on Steam, helping build a better feedback and bug report system. And that’s what I told you before the podcast that we were also very impressed by [Feature] Upvote. But we did some kind of system. We didn’t have the bandwidth and the budget just to go directly for a big change because we wanted to do something very small, but we were really involved by the [Feature] Upvote system. It was simple and efficient. So was a huge inspiration for us at the time.

Steve McLeod
That’s good to hear, I like that.

Hichem Taleb
Oh yeah, yeah, yeah.

Steve McLeod
If anybody’s listening to this and also thinks feature up for it’s too expensive for you, it’s not. Here’s a secret. If you write to our very friendly support and you say it’s too expensive, we make it work for you. Okay. Advert over. Back to you.

Hichem Taleb
It’s a good advice that I learned like on B2B business and on startup is like every company like [Feature] Upvote, they have like a proposition for you, especially for small teams. I know that a lot of small teams now are starting like live game and they are overwhelmed by the offer everywhere, the pricing, etcetera. Just contact directly. Send an email. Explain your situation.

Steve McLeod
Yeah, exactly. Exactly. We can’t say it on our website that, hey, it’s actually much cheaper if you ask us because then all the big customers will expect to pay that little price. But all you have to do is ask with a B2B product. And at worst, they’ll say no, but usually they’ll do a deal. Maybe they give you a half price for the first year or something like that. You know, there’s always something.

Hichem Taleb
I think big customer is very good, but also having this small case, like, oh, this case to do, if our product can work with this small team. So that is interesting in that, like, to give a hand to small team, and maybe it’s going to be useful for the big customer.

Steve McLeod
However, this podcast is not supposed to be about me or my product. So let’s go back to you. So you’re working on Microsoft Flight Simulator with all the grey-haired people. And from there, it still, are you now officially a community manager?

Hichem Taleb
So I had the opportunity to work at Light Brick Studio as a community manager. It was a small team. I think at the time there were like 15, 16 people. And they wanted to build a community for their next project. They already have released Lego Builder Journey on Apple Arcade in December 2019. And they released also the game on PC, Nintendo Switch, and later on Xbox and later on PS5 and PS4. In June 21, the game was a huge retracing for NVIDIA, but it was also a nice two-hour narrative puzzle game with LEGO. It was a new use of the LEGO bricks, not like the classic TT game with the minifigure. So they wanted to build a community of creative people around that. The big challenge was when I arrived, I missed the momentum. The game had already been released everywhere, so I just have to wait for the next game. But the thing is also in video games is the plan is not always working as expected. I was maybe expecting a new game in one year, and it’s not a bad thing. You always have to expect the plan to change. It’s also the good thing in video games, like, plans change all the time. It’s very flexible, very organic. See, if there is a new idea, a better idea, the plan will change to try to integrate this idea. And so I’d like to… So this is why I changed a bit my title, because when I arrived there, I had a lot of challenges. Building a community after a momentum. Trying to find new ways to improve the sales of the game. Improve the awareness around the game but also around the studio. And there were not a lot of things like I didn’t have a… my budget was my salary. It’s something that you learn in the industry: the first marketing budget is your salary. So this is how you have to think like no I don’t have budget. Yes. Yes. Yes. Your time is your budget. Yeah.

Steve McLeod
Okay, gotcha.

Hichem Taleb
And so I learned a lot. I had also a lot of opportunity. Fortunately enough, when I started, we had this deal with Epic. So we had the opportunity to push the game. I talked with Epic and the nice people at Epic, they were pretty cool to work with, always available. And we had the opportunity to push the game for Christmas uh in one day. So I… I can’t share any number, of course, but uh because of this idea and pushing the game, I start my role with a big win. It was one of the biggest downloaded games during the 12th days of Christmas at the Epic Games Store. And even myself, I was very surprised. People tell you that there is no one uh using the Epic Games Store.

Steve McLeod
It’s not true.

Hichem Taleb
Yeah, there is million of people. There was like millions of people using that and I was very surprised of the number. Of course the game was free but the thing is like it helped us and this is where my marketing role started because I planned the free game of the day but I was like the free game is going to be the vehicle for the sales on Steam and everywhere and we had like a really great month. And after that, my role expanded to new things like doing like some PR for the launch of the Apple Vision Pro version of the game, pushing the new ray tracing update on Xbox, pushing the Steam Deck update, working with the tech lead at Light Brick. So it was a really, really interesting experience working in a small team where you have to… it’s good to have ideas, but you have to be sure that you can… this idea can become real. Because having ideas and just ideas is worthless.

Steve McLeod
So Hichem, you told me that you learn a lot on the job, that you really like learning and improving your skills. So tell me, where do you go? How do you learn to do your job better? What are the resources you’ve learned to use or any tips you might have? How can community managers learn to do their job better in your experience?

Hichem Taleb
So one of the things about me is like I don’t have a degree. So I start like with just myself. I like to read. I like to read a lot. Sometimes it’s very annoying for my girlfriend because I’m just like I’m on my screen and she thinks that I’m like just like doom scrolling on TikTok but I’m just reading like a 44 minute article about like uh sales of a Nintendo game or some stuff like that. I’m just reading, reading, reading, reading, but I like reading a lot. So one of the things that I did is like always following like the people that I found interesting. Even if it’s like one article and this person wrote like one article five years ago, I will try to find this person on Bluesky, for example, and just like, okay, follow and check the account. Oh, he has like this blog. Maybe I will like bookmark this blog. And just like I had a lot of bookmark. I like a lot everywhere. And uh one of the big things that really helped me was also like uh being part of uh community on Discord, like the marketing video game community that you received like Gabriel.

Steve McLeod
Gabriel came onto the first season of the show. Is a private discord group he created or private discord server for people working in community roles, right? Yeah. I think it’s available to everybody, but you need to apply to get onto it.

Hichem Taleb
Yeah, it was very valuable. uh Just sometimes I interact with people, but mostly I was like reading and just checking like if someone already asked the same question as me and and people are… the good thing is like people are always willing to help. They are not like, oh yeah, no, try by yourself. You will see. No, no, no. It’s like, oh, I did that and it was a mistake. So don’t do that. Maybe like ask that, ask this, and it will be better because I try to do it on my own and it was like a waste of time, waste of money and in the end the result wasn’t good enough. It’s just this kind of stuff, or maybe look there, or this is the right link… And I learned a lot just by that, just by asking. Just asking for help. Like a lot of people sometimes they don’t know, they like myself. Sometimes I don’t have like all the answer, but I’m willing to take some time to learn also because it’s maybe going to be useful for me in the future. Like learning to do that, like how to generate key in this platform or how to publish assets on this platform, which format you use, which platform is better to create GIFs. GIFs? GIFs? GIFs, GIFs?

Steve McLeod
We’re not going to go into that battle.

Hichem Taleb
Sorry! But just that, like what is the most efficient format… size resolution for teeth, for example. This is the kind of chat that I had like with people and, “ah okay you use like that”, “ah yeah it’s maybe better. So next time I will do it like this.”

Steve McLeod
I’ve noticed that the community of Community Managers is kind of hidden, it cuts right across studios and even countries, and it’s so supportive. I keep hearing again over and over what you’re saying that community managers want to help each other, even at different studios, different publishers.

Hichem Taleb
Yeah, we are like, we know how it’s like I said, me, I’m doing like a lot of stuff. I’m like a jack of all trades. I know some people are like more specialized, like social media manager, community manager, community developer. But the thing is like, we don’t really have like documentation. Like all the documentation we have are mostly in the platform, so behind like a wall that you have to be a user of the PlayStation platform or the Xbox platform. Steam at least is available for everyone, Epic Games Store also, but things are changing all the time, so it’s really hard to catch up. And by sharing, like in this community, every time a platform is changing the rule, there is someone just to share, to say, “hey guys, just so you know, there is a new rule.”

Steve McLeod
Fantastic.

Hichem Taleb
So it’s hard to catch up for everyone, but if we are working together, if we are sharing our knowledge, sharing what we heard, ah it’s easier for everyone. It’s like just a virtual circle.

Steve McLeod
Yeah, definitely. Now you told me that you recently finished up at Light Brick Studio just a month or two ago. Tell me what you’re doing now.

Hichem Taleb
So I was lucky enough at Light Brick that they let me also do some mentoring for a video game studio, like another video game studio in France. They hired a community manager, a junior community manager. So they asked me to do some mentoring from time to time. And I was really lucky that Light Brick was okay with that. My boss was like, no problem. You can do that if it’s not like messing with your schedule. So fun time. So in the past year, I was like doing mentoring for a junior Community Manager. It was really interesting because like I said, sharing is very important, but also like explaining your knowledge. It’s another task that is really good. Like if you have the opportunity just to teach people, just to explain, this is why I share your knowledge, share your knowledge, it will help you like explaining what you do. And when you know. When you know how to explain what you do, you become better at your job. Because just like hearing yourself explaining what you do, you can also like improve the process. I realized that like just, I do the thing like this. And in the end I was like, but maybe if I do in another way, it will be better. Or if I use the platform because I’m doing this like all the time. And even like the junior community manager sometimes like give me advice. So maybe you should try to do that. And I learned by teaching. And I’m still doing some consulting for a video game studio. I don’t want to start my activity yet because I still have a lot to learn. But I want to do from time to time consulting for solo devs. And I’m doing that right now for a solo dev and for small video games studios because unfortunately, the market is wild. It’s very hard to exist. One of the things that I always tell people that ask me for advice is like, the only thing that you see is the winner.

Steve McLeod
Right. This is a selection bias, right?

Hichem Taleb
Yes. But for everyone, you just go on Reddit and you have this guy like posting like, oh, I made like 50,000 wishlist with $1,000. And you’re like, yeah, he did it. But there was like 100,000 of people who tried to do the same.

Steve McLeod
Yeah, that person is the extreme outlier and to make that your goal or your expectation is completely and utterly unrealistic. And even that person might not be able to replicate what they did.

Hichem Taleb
Yeah, like luck is a big part of the marketing and communication. So, but it’s always hard because you can just see the winner everywhere. You see Balatro, you see…

Steve McLeod
Stardew Valley. Stardew Valley I think has done so much harm to so many people’s expectations of what they can achieve as one person working alone in their nights and weekends.

Hichem Taleb
Yeah, but it’s a good game.

Steve McLeod
It’s wonderful.

Hichem Taleb
And there is like lot of things to learn. There is a lot of things to learn from that. But mostly what I tell people is like, maybe you should learn from games that fail.

Steve McLeod
Okay, tell me more about that.

Hichem Taleb
Yeah, there is a lot. There is a lot to learn from like when you are like doing like your game to market plan and you’re like checking for like a game that are making the same thing in your market. Like if you’re doing like a brawler game, you’re going to look at all the brawler but of course you’re going to have to look at Smash Bros, but don’t look at Smash Bros, like Smash Bros is Smash Bros, it’s Nintendo, so first up, you’re going to look at Brawhala. Brawhala is a good game to start, like this should be like your top game, but it’s also free to play with a big community, so keep this game in mind. And after that, you’re going to look like a small game like you, and maybe you’re going to tell yourself like, I’m not going to learn anything from them. There’s a lot to learn about them, even, and it’s something that I realize that can happen. Send an email to the studio.

Steve McLeod
Okay.

Hichem Taleb
Try to reach them. Ask them what they did. If they, for example, try to participate in a showcase that costs, I don’t know, $50,000 for 30 seconds, if it was worth it, this showcase. Maybe the truth is I’m not trying to spit bad blood everywhere, but the truth is some showcases are not worth it. I learned that even in a small community, I learned like in the French speaking community, I learned that some showcase that you paid in French, they weren’t better than the free one, but you paid. And the free one, they were like just willing like, oh, we accept everyone, just come, just apply. And it was better to apply to the free one than the most expensive one.

Steve McLeod
Yeah. And it’s by asking about people’s experiences you learn.

Hichem Taleb
Yeah, you didn’t know after making this mistake. We didn’t know after making this mistake. It wasn’t a mistake, but because we are learning trial and error, it’s always the same process for everyone. Try to reach, like, because, and also one of the good things that I learned about that is like a lot of studios want to do cross promotion with you.

Steve McLeod
Okay. So you promote their game and they promote your game.

Hichem Taleb
There is not like, yeah, there is not like everyone wants, of course everyone wants to succeed. But they also know that succeeding together is better. If we have a lot of brawlers, like if we are just working together doing some cross promotion, maybe like some crossover, it works. Or just like bundle together. If you like brawler, you can buy our game and their game and you can get a better price. Yes.

Steve McLeod
That’s great. Hichem, we’re running out of time and there’s still one very important question I have to ask you. What game have you been playing lately?

Hichem Taleb
Okay, so recently I fell into I fell into like, Earth Defense Force.

Steve McLeod
Okay. What type of game is that?

Hichem Taleb
So it’s like, yeah, it’s like the Japanese Starship Trooper. And I think I’m going to make some people angry about, by saying that. But I also prefer to call that like, Helldiver 2 for Steam Deck, because it runs perfectly on Steam Deck. So I started like Earth Defense Force 4.1 Shadow of the New Despair. So this is the title.

Steve McLeod
Okay, that’s very specific.

Hichem Taleb
Yes, because it’s not the same version of Earth Defense Force 4.1. It’s a different game. And I’m playing also uh Earth Defense Force 5. And it’s just because of a video from Jacob Geller on YouTube. He was talking about Earth Defense Force and I was like, okay, I need to play this game. Just because it’s a game that you are like a soldier, there is like kaiju, giant, trying to destroy the city and you can play like big robots, you can like destroy everything and it’s crazy. It’s a crazy game. It’s a really funny game. It’s like the essence of gaming. It’s just like…

Steve McLeod
Is it a game that you can use to kill half an hour or is it a game that requires deep involvement?

Hichem Taleb
You never know because there is like five minute mission, 20 minute mission, so always check. But yeah, it’s also like this thing like you have to choose missions. So there is like 100 missions in the game. Sometimes it’s five minutes, sometimes it’s 15 minutes, sometimes it’s 20 minutes, but it’s always good and you can play on repeat. So the progression is a bit like hard because you have to play mission like all the time in different difficulty, but it’s very good. It’s just fun. And you can play like with your friends and it’s very fun. It doesn’t cost a lot. And I think it’s just when you see the game, when you see a trailer and at the end you say, what is happening in this game?

And there is a good story in this game. Even if it’s giant ant and giant spider and giant frogs with like machine guns, uh there is a story.

Steve McLeod
Okay, it’s time to wrap up. Where can people get in touch with you?

Hichem Taleb
So I’m mostly like on Bluesky. I speak mostly in French. I post mostly in French.

Steve McLeod
But as people can tell you are fluent in English.

Hichem Taleb
Yes, I post mostly in French because I’m also on LinkedIn. You can find on LinkedIn. I like to share everything that I read, because it’s my way of remembering what I read or what I have to read. So every time I see an article on information that I think is interesting enough, I will share it on LinkedIn and on Bluesky. And I post a lot about the industry in French.

Steve McLeod
in French.

Hichem Taleb
But I’m maybe going to do French and English, because you said that you saw some of my posts and you didn’t understand, because it was in French. It’s just that there’s a lot of posts in English. So I was like, oh, let’s try to be different.

Steve McLeod
Great. So I’ll make sure those both are in this show notes, your profile on Bluesky and your profile on LinkedIn. And yeah, that’s it. That’s all we have time for today. Hichem, thanks again for being on the show.

Hichem Taleb
Well, thank you very much for your time and uh I will recommend to talk to you because it was very fun.

Steve McLeod
Bye, Hichem.

Hichem Taleb
Thank you. Bye bye.

Steve McLeod
Bye, everyone.