Why is collecting, tracking and qualifying customer feature requests a great idea?
However, feature request tracking can be time consuming and complex. A 200-row Google spreadsheet will make your head hurt, Slack reminders end up feeling like spam and project management tools create orphan tickets.
There is a better way: feature request tracking software (with voting) built specifically for the job.
Don’t let trying to collect customer feedback ruin your day.
You need a feature tracking solution that collates feedback in one place and that everyone is happy to use.
This means it needs to be simple, easy to use and unbreakable.
Some type of online feature voting board should work. You can make these public so customers can add their own feedback (Hoorah! less work!). Or private, allowing your sales team, social media team, management, and so on to add suggestions and proxy vote on behalf of customers.
Here is a screenshot of an actual feature voting board (powered by Feature Upvote).
Manually collecting feedback in one place and trying to prioritise it is time consuming and subjective.
Instead, a feature tracking system allows you to quickly and effectively prioritise feature requests.
Such a system:
This can be contentious:
These are fair enough questions, but in the end it comes down to whether you trust your customers to know what they need (and that you value their opinion), as well as whether you are committed to improving your product.
If you know that you don’t have much time to develop your product then having a visible board of feedback gathering dust won’t do much for your image (although you’ll probably just get lots of cross support messages instead).
However, if you commit to developing your product then it’s satisfying to be able to let customers see that you’re on the job, and are listening to what they’ve said.
We provide a feature request board (with voting) that has all the functionality you need at a competitive price.
We aren’t the best choice for enterprise companies who need complexity (or think they need complexity) but we are specifically targeted at you – small to medium sized companies.
We offer a 30 day free trial so you can see if you like us – with no sales calls guaranteed!
Competing products are much more complex and much more expensive. For the functionality we’re looking for - a simple feedback community - the features we get are actually better than I expected and at a price that we can afford.
— Heather Paunet, Untangle’s VP of Product Management